New home for URL channels under the My ads tab

If you’ve logged in today, you may have noticed that you can now create and manage your URL channels under the My ads tab. Since you already manage your custom channels from the My ads tab, we hope this move will provide a more consistent experience when managing all of your channels. At the same time, you can continue to view the performance of your various channels under the Performance reports tab.

As a reminder, URL channels allow you to track earnings for your domains, subdomains or pages. With this change it’s possible to create URL channels for AdSense for content, games, video, mobile AdSense for content, and AdSense for hosted content in the new interface. You can also remove or deactivate channels that you’re no longer using. Learn more about URL channels.

Keep in mind that with the recent launch of the Sites report, you can now see your domain and subdomain earnings without the need to set up URL channels. For tracking page level data or any other grouping of pages, however, please feel free to continue creating URL channels.

Posted by Bob Kemp - AdSense Engineering

Webinar: AdSense program policies

Do you have a question about AdSense policies? Have you ever received a policy notification from AdSense? Do you sometimes worry about your account security? We’d like to invite you to an upcoming free AdSense policy webinar that’s designed to help publishers stay compliant with Google AdSense program policies. We’ll discuss selected policies, explain how Google enforces them and share tips on how to stay compliant, as well as what to do if you receive a policy notification.


Topics covered include:

• the types of pages on which AdSense ads may not be placed
• how to ensure that your site remains compliant with our policies
• what actions are taken in case of violation, and which notifications are sent by Google
• what to do if you receive a policy notification from Google

The details:

Title: Google AdSense program policies webinar
Date: Wednesday, September 28, 2011
Time: 5pm London time (GMT+01:00), 9am Pacific Time

All publishers are welcome to attend the webinar, but please note the UK friendly start time of the session.

If you'd like to attend, please register here:

	Register for the webinar

We'll also have a Q&A session during this webinar. You can submit your questions in advance to the AdSense team and vote on questions submitted by other webinar attendees here. The most popular questions will be answered live during our webinar! To join and participate in the webinar you’ll need to install Webex Meeting Manager.

Posted by Kasia Kugaudo - Inside AdSense Team

Earn more by promoting Google Affiliate Exclusive Opportunities

With the arrival of fall, the holiday shopping season begins. Give your readers an early start by posting Google Affiliate Network Exclusive Opportunities on your site, and also earn additional revenue. Over 40 great shopping opportunities will be available exclusively to Google Affiliate Network publishers. In addition, special opportunities will be live for one weekend only, from Friday, September 23  through September 26.

This limited time offer enables you to add a variety of great consumer opportunities to your site and earn a performance fee from orders that originated from your links.

Here are just a few examples of exclusive opportunities that you can post: 

$15 Off $50

Free Shipping on all orders

Get $15 off Your Next $125 Purchase!

How do I promote these opportunities on my site?
To promote any of these exclusive opportunities, you'll first need to be an approved publisher in Google Affiliate Network. Google Affiliate Network is available to all AdSense publishers, and while most advertisers in the program are based in the US and Canada, many have international shipping capabilities. For more details, view all Google Affiliate Network opportunities available.

1. Apply for Google Affiliate Network with your AdSense Publisher ID (or sign in if you're already a Google Affiliate Network publisher). 
2. Once approved, review the opportunities available (link to GAN Blog Post to be added once live) and click the "Apply Now" link for everyone that you wish to promote.
3. Tracking links will be available in your Google Affiliate Network account by viewing the Home tab. You can also search for "September Exclusive Opportunities" links in the Links section on September 23.

Need help applying or want more information? Review the Getting Started guide today.

When can I post these opportunities on my site?
All opportunities will be available on September 23, and all will expire at midnight September 26. Please note that it won't be possible to post any of these exclusives until September 23.

Posted by Jamie Ross, Google Affiliate Network

View your top channels on the new interface homepage

You’ve been asking, and today we’re excited to announce that you can now view your top 10 performing custom and URL channels directly on the homepage of the new AdSense interface. We understand that many of you log in frequently throughout the day to check in on your stats, and this latest change will allow you to get a quick snapshot directly from the new interface. 

When you log in to the new AdSense interface, you’ll see your top channels by estimated earnings along with the percentage change for the selected time period. So if you’ve chosen to view the last 7 days, you’ll see your top performing channels for that time range along with the percentage change they experienced compared to the prior 7 day period. 

Thanks for all of the feedback you provided about bringing this report to the new interface -- you can check out this update by logging in to the new AdSense interface today. As a reminder, we’re gradually moving away from the older version and focusing on building improvements like these in the new interface. We encourage you to continue familiarizing yourself with the new interface, and as always, please feel free to leave us a comment with your thoughts and suggestions.

Posted by Dan Banfield - AdSense Engineering

AdSense in Your City: Announcing upcoming events

Our AdSense in Your City optimization team has met hundreds of our publishers over the past several months, and we’re thrilled to announce our upcoming AdSense in Your City events. Soon we’ll be hosting events in the following locations:

• Walnut Creek, CA - Tuesday, September 27th, 2011
• Kansas City, MO - Wednesday, October 5th
• Chicago, IL - Monday, October 17th and Tuesday, October 18th, 2011
• Las Vegas, NV - Thursday, November 10th and Friday, November 11th, 2011

The optimization team will be at each event offering best practices and customized optimization tips. Other local publishers will also be in attendance, providing a great networking opportunity.

We’re working on finalizing the venues and times, but we wanted to share the cities as soon as possible. As always, our team would love to meet with all of you, but space is limited. If you’d like to attend one of the above events, please fill out our interest form.

We’ll do our best to accommodate as many requests as possible. Invitations and additional details will be sent to accepted publishers two weeks prior to each event. Make sure you are opted in to receive special offer email messages from the AdSense team to ensure you can receive email invites to events like these.

Hope to meet you soon!

Courtney Yamada, AdSense Optimization Team

Join us at GDC Online in Austin

This year the Google AdSense team will be attending the Games Developer Conference Online (GDC Online) expo on October 10th, 11th and 12th in Austin, Texas.

As part of the GDC Online, we’ll be hosting Google Developer Day where we'll share ways in which publishers can use AdSense and AdMob to monetize their online games, websites and mobile applications. After our session, we're looking forward to chatting with publishers and developers at the conference, and we'll also be available at the Google booth to discuss and demo our AdSense for Games, AdSense for Content and AdMob products.

If you have an online flash game or mobile app and are interested in the potential of earning revenue from ads, we hope you’ll be able to join us on Google Developer Day and visit our booth on the expo floor.  For more information on our presence at GDC Online, including session and speaker details, please visit the event site or read our related post on the Google code blog.

Hope to see you in Austin!

David Hall,  Google AdSense Partner Development

Getting to know you at AdSense In Your City events

During this summer, a few of us on the North America AdSense team had the pleasure of meeting publishers in person during AdSense in Your City events. First, we stopped by our office in Boulder, Colorado to provide publishers with AdSense updates and tips (and we fell in love with the city as well!). We then headed to our offices in Toronto and New York to host a series of similar events for local publishers. It was a busy week, but we thoroughly enjoyed the valuable face-to-face time with you.

While our goal during these events is to provide information to you, we also learn a lot from our attendees. We asked a few participants some questions about AdSense and the event, and here’s what they had to say:

What is your favorite thing about AdSense?
“Depth of advertisers. Allows me to do what I do best.” Darren O.
“AdSense was the easiest and most effective way to monetize my site.” Andrew D.

What did you learn from the AdSense in Your City event?
“I’m very interested in DoubleClick for Publishers Small Business. Right now I use a more limited ad server and I can likely increase CPM with better technology.” Darren O.
“It always amazes me how you can learn more about optimizing your revenue when attending Google sessions like this. It helped me focus on AdSense issues I have neglected over time. I will definitely implement and test some changes that were suggested. Also, I have met other publishers and learned from them.” Max L.

What tip do you have for other publishers?
“Jump in and try it [AdSense] - it’s super easy.” Darren O.
“Simple changes such as color and ad position have increased my CTR by over 30%.” Andrew D.

Thanks for providing candid feedback and we hope to continue hearing from you. We’ll be visiting other cities through our AdSense in Your City program, so make sure you’re opted in to our mailings so we can inform you about upcoming events!

Posted by Jamie Firkus - Inside AdSense Team