Learn how to evaluate the user experience on your site

With only a few seconds to capture a user’s attention, we all know it’s important to have a great user experience on your site. One of our goals is to help you create a user experience that will keep users coming back to your site.

In the past, we shared our guiding principles for user experience and asked some of our most successful publishers to share their thoughts. However, many of you told us you’d like to see more examples of how to actually apply the principles to your site. We’ve heard your feedback and, on November 1st, we’ll show you how in a Learn with Google Hangout on Air that takes you behind the scenes of a user experience consultation.

During the Hangout on Air, we’ll evaluate a pre-selected AdSense publisher’s website and teach you how to take a step back, apply a critical eye, and evaluate whether or not the user experience on your own site complements your site goals. We’ll identify specific changes the publisher can make to improve the user experience, walk through our recommendations, and answer a few of your user experience questions, which you can submit when you RSVP to watch the live stream.

RSVP to let us know if you’ll be watching the Hangout on Air and we’ll see you on November 1st!

Click here to RSVP

Posted by Laurie Shiau - Inside AdSense Team 
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Share your feedback on AdSense and other Google publisher solutions

As the publisher landscape evolves, we’re constantly looking at how we can develop our products and solutions to help you grow your online business. Your feedback plays a key role in shaping our publisher offerings, and so we hope to hear from you in our upcoming semi-annual publisher survey.

Launching the week of October 15th, the goal of our survey is to collect as much of your feedback as possible. It covers a range of topics across all of our publisher products, ranging from new feature requests to help resources and much more. Since our last survey, we’ve addressed your feedback with new features like in-account policy notifications, responsive ad units, a mobile app for AdSense, and new functionality in the Publisher Toolbar.

We’ll be sending the survey out by email shortly to a sample of publishers. If you’d like to participate, there’s a couple of steps you should take as soon as possible:

• Ensure your contact information is up to date.
• Ensure your email preferences are updated so that you’re opted in to receiving ‘occasional survey’ messages.

Whether you’ve filled out every previous survey or you’re providing your feedback for the first time, we’re really grateful for you taking the time to tell us how we’re doing and look forward to hearing your thoughts and ideas!

Posted by Sahar Golestani, on behalf of the AdSense Publisher Happiness Team
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Redesigned Text Ads on the Google Display Network

Web design is evolving at a rapid pace. With that in mind, today we’re beginning to give our text ads a modern look designed to enhance their performance and the overall user experience.

Our new design puts a strong emphasis on readability. We've introduced larger and clearer titles, more generous white space, and a flat circular button design, which complements the colors of other elements in the ad.

We’ve also updated how we show multiple ads within a single ad unit. Our design, illustrated below, only expands a full view of other ads when a user interacts with an ad unit either by a mouse hover or touch.

Keep an eye out for the redesign and don’t forget to try our recently launched new fonts. Let us know what you think of this new look over on our AdSense + page.

Posted by Adnan Virk - Ad Formats Designer
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Use AdSense on your HTTPS sites

Today, we're happy to announce that AdSense publishers can begin monetizing their HTTPS pages. Many websites, like e-commerce sites and social networking sites, use the HTTPS protocol to protect their users' sensitive data. If you have a HTTPS website you’ll be pleased with how easy it is to monetize using AdSense.

To use AdSense on your HTTPS-enabled sites, simply create an ad unit in AdSense and then paste the ad code into the HTML source code of your page where you'd like the ad to appear. The old version of the AdSense ad code will not work with your HTTPS-enabled sites but you can get and copy the ad code for an existing ad unit.

HTTPS-enabled sites require that all content on the page, including the ads, be SSL-compliant. As a result,  our systems will remove all non-SSL compliant ads from competing in the auction on these pages. This means that if you convert your HTTP site to HTTPS, ads on your HTTPS pages might earn less than those on your HTTP pages.

Please visit our Help Center for more details on this feature. If you have a HTTPS-enabled website we’d love to hear your thoughts.

Posted by Sandor Sas - AdSense Software Engineer
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Policy Refresher: content and copyright

For the next segment of our policy refresher series, we’re talking about a topic content creators really care about -- content and copyright.

A major benefit of the Internet is that it puts incredible information and entertainment at our fingertips. It’s important to remember, however, that if somebody else created it, you need their permission to show Google ads next to it. We’ve created a video to explore examples of content and copyright:

Still have questions? Submit your questions in this post via Google Moderator (please note: for privacy reasons, we won’t be able to respond to account-specific questions). We’ll be holding a Google Hangout on Air series covering this topic in more detail - check out the full schedule and don’t forget to register.

Posted by Pamela Malone - AdSense Policy Team
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Choose AdSense: Make Money from Your Content

Not using AdSense yet?

In the last ten years, AdSense has helped over 2 million partners grow their businesses. Be sure to tune in on Wednesday September 11, at 11:00AM, when we’ll be hosting a special 10th Anniversary Hangout on Air for prospective publishers. If you haven’t yet signed up for Google AdSense or would like to learn more, you should join us. We’ll demonstrate how AdSense helps you earn money from your website, allowing you focus on creating great content. Learn how AdSense:

• Earns you extra revenue 
• Shows your users relevant and useful ads
• Lets you control which ads show up on your site
• Helps you understand what’s working and what’s not with robust reporting tools

Several publishers will also be joining us to share their AdSense experiences. Hear why they chose AdSense and how it’s helped them grow.

Join this event page to live stream the Hangout on Air on September 11 from 11:00am - 12:00pm PDT.

Posted by Bola Akinsanya - AdSense Strategic Partnerships Team
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Join our policy refreshers

To help you better understand our program policies, we’re holding a number of policy refreshers online over the coming weeks. In these sessions, we’ll take a closer look at some of the policies we’re asked most about and share some tips on how to stay compliant.

Over the coming weeks, we’ll review how you can keep your content compliant with an emphasis on:

• User generated content
• Copyrighted content 

Check out our full listing of recently recorded sessions as well as the schedule for upcoming sessions - and don’t forget to register.

Posted by Pamela Malone - AdSense Policy Specialist
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