Paired for success: An extended workforce for De-online.ru

Welcome to the second part of ‘Paired for success’, a blog series dedicated to the stories of publishers and Certified Partners who have joined forces to get the most out of Google AdSense.    

When Dimitriy was getting ready for his move to Germany, he collected a range of learning materials about its language, culture and traditions. That’s why in 2010 he decided to share his knowledge with others and to set up De-online.ru, a portal with a wealth of useful information about all things German. Since the early days, Google AdSense has been part of De-online.ru growth.

De-online.ru is managed by a small team. It was this lack of in-house resources that led Dimitriy to approach YoulaMedia, an advertising agency and Google AdSense Certified Partner based in Saint Petersburg, Russia.

YoulaMedia quickly tackled Dimitriy’s challenge: increase De-Online.ru advertising earnings without impairing their users’ experience. This partnership exceeded Dimitriy’s expectations, and he can now invest more time in creating interesting, high-quality content.

Read the full story here.

Are you looking for a managed solution too? Find out what Google AdSense Certified Partners can do for your business or check out our partners worldwide.

Posted by Alicia Escriba, Inside AdSense team
Was this blog post useful? Share your feedback with us.

Paired for success: Healthy advertising revenues for NetDoktor.de

A few months ago we introduced the Google AdSense Certified Partner Program to connect publishers with recognized consultants who can help them make the most of their AdSense accounts. Since then, hundreds of publishers had their AdSense accounts set up, optimized and managed by these accredited businesses, freeing up their time to focus on creating great content. Over the next weeks, we’ll share with you some of these stories of shared success.

NetDoktor.de is a leading German health portal offering medical information explained in layman’s terms about diseases, symptoms, research and medications. They started using Google AdSense five years ago, but soon realised that they lacked the in-house expertise to make the best use of it.

It was then that they decided to approach Click Performance Group, a Google AdSense Certified Partner specializing in AdSense consulting. The partnership soon led to positive results, boosting NetDoktor.de’s revenue by 150% through account optimization and ongoing experiments.

NetDoktor.de can now focus on editorial tasks and their service offering, knowing that the management of their AdSense account is in good hands with a Google AdSense Certified Partner.

Read the full story here.

Are you looking for a managed solution too? Find out what Google AdSense Certified Partners can do for your business or check out our partners worldwide.

Posted by Alicia Escriba, Inside AdSense team
Was this blog post useful? Share your feedback with us.

Grow your multi-screen audience with Google Play Newsstand

If you have a news, sports, lifestyle, entertainment or other article-based site, target a growing mobile audience with Google Play Newsstand. Google Play Newsstand gives users the opportunity to discover more of the content they love in one place, and enables you to reach users through your own customizable Newsstand edition.

Use Google Play Newsstand Producer to create your edition and deliver your content to more mobile users. This tool allows you to customize the look and feel of your content, add branding, and set up ads and subscription streams for your Newsstand edition. Once your edition is live, share it with your users so they can subscribe and enjoy your content online or offline. Your users can share your content with others and bookmark articles they find relevant and interesting.

It’s easy to get started, first sign up for Google Play Newsstand Producer and then create your edition.

We’d love to hear from you, tell us in the comments section below this post about your favorite content distribution strategies.

Posted by Jay Castro - Audience Development Specialist
Was this blog post useful? Share your feedback with us.

Live Google Hangout: Using Google Analytics to build a better gaming app

As smartphone and tablet usage continues to grow, many publishers consider exploring the growing app space. According to Gartner, more than 130 billion apps will be downloaded onto phones and tablets by the end of 2014 and most of them will be free to users*. At the same time, revenue from apps is expected to grow by over 200% in the next 4 years**. We’re moving away from a paid apps model to an era of free apps with incremental payments.

In a world where users have lots of choice, understanding user behaviour within your app becomes key to success. Whether you’re a budding app developer or you’re just beginning to understand the different revenue models used by app developers, our live Hangout on Air can help. Register today for ‘Analytics - It’s a Game Changer’ taking place tomorrow September 17 2014, 10.00 a.m. PDT and learn:

• Why you should be measuring your users’ behavior; 
• Where to find the data that matters;
• How to measure the differences between highly-engaged and less engaged users; 
• When to use these insights to impact monetization positively.

If you can't join us live, please register anyway and we'll send you the recorded YouTube version by email.

Posted by Ciaran O’Herlihy, Industry Manager - Gaming, Google

*Source: Gartner, September 2013
**Source: Gartner, January 2014

Work with a vendor to improve your mobile user experience

Did you know you can hire a third-party vendor to help you build a multi-screen site? Our certified vendor partners are helping AdSense publishers like you create and optimize mobile sites, giving users a better experience regardless of the device they’re using.

If you don’t have the time or expertise to build a mobile site, working with one of our certified vendors can be an easy way to ensure that your users have a great mobile experience. These vendors offer a broad range of services for building a mobile site, ranging from simple to highly customizable solutions.

Regardless of the complexity of your site and the resources available to you in-house, there's a vendor to suit your needs. You’ll find more information about certified vendors in the Multi-screen guidelines section of our Help Center.

Posted by Wibe van de Vijver - Inside AdSense Team
Was this blog post useful? Share your feedback with us.

Google AdSense answers multi-screen FAQs

We recently opened a new category called Going Multi-Screen in the AdSense Help Forum* where you can post questions and share your experiences about multi-screen optimization. In today’s post, we will summarize the top five FAQs received to date. We hope you find these helpful.

1. Optimizing websites for multiple screens requires resources and commitment. Is it worth my time and investment?
   Yes, going multi-screen is worth your time and investment, although it’s not always something you can accomplish in a day. Our research shows benefits to both monetization and user experience. On average, publishers with mobile-optimized sites can have 8% higher RPM and their site traffic grows twice as fast as non-optimized publishers.** Having a mobile-optimized site can also help you to improve time spent on site and bounce rate.
   
   Furthermore, since global advertiser spending on mobile ads is expected to increase by 52% in 2015, you could benefit even more from this trend.***
   
   As Evan Britton, the founder of FamousBirthdays.com, said: “The important thing to realize is that growth in the mobile market is all about offering a better experience… the potential in the mobile space to grow ad revenue is huge.” (find more publisher stories)
2. I’m planning to create a responsive website. How are responsive ad units performing? 
   
   We’ve found that responsive ad units generally perform better than normal ad units as they work in line with responsive layouts. This helps to improve the experience for your mobile users. We recommend using the smart sizing mode if you’re just starting out, but there‘s also an advanced mode if you're looking to customize ad sizes on a more granular level. You can find code samples for the advanced mode in the Help Center.
3. What are the best practices for mobile site ad placement?
   
   The best ad placement will depend on your own site content and structure, but you can see our recommended placements for mobile sites below. We recommend that publishers use the large mobile banner (320x100) and medium rectangle (300 x250) sizes, which are high performing and fit nicely on your mobile screen.
4. What's the maximum number of ads allowed on mobile pages?
   
   You can place up to three content ad units per page on your mobile sites. This is the same number of ad units allowed on desktop sites. For smaller screens, carefully consider the balance of content and ads so that users can find the information they’re looking for. Please avoid showing only ads on your first screen.
5. How can I improve the user experience on my mobile site?
   To check your mobile user experience, try the PageSpeed Insights tool and read the suggestions in the user experience section. For more detailed and technical approaches, we recommend you go through the Web Fundamentals resource on the Google Developers site. You’ll learn more about how to deliver your content as quickly as possible, optimize images and videos, and improve the mobile experience for users. If you’d like to see some examples of good mobile site design, check out the white paper, Principles of Mobile Site Design.

Still have questions? Visit the forum and start a conversation with other publishers to learn multi-screen best practices.

* Currently only available in the English, Spanish and Japanese Forums
** Source -  Google internal data, please note that results may vary
*** Source - Global Ad Spending Growth to Double This Year, July 19, 2014 (digital advertising spending includes paid media spending on ads of any format delivered to any internet-connected device, mobile Internet ad spending includes display and search.)

Posted by Maiko Fujita - Multi-Screen Specialist
Was this blog post useful? Share your feedback with us.

Naruto Shippuden

This Image was ranked 2 by Bing.com for keyword Naruto Shippuden, You will find this result http://www.bing.com/images/search?q=Naruto+Shippuden&count=35.

IMAGE META DATA FOR Naruto Shippuden\'s IMAGE

TITLE:	Naruto Shippuden
IMAGE URL:	http://images4.fanpop.com/image/photos/18900000/NarutoShippuden-naruto-and-naruto-shippuden-18931194-1600-1200.jpg
THUMBNAIL:	http://ts1.mm.bing.net/th?id=HN.608045336598546974&w=243&h=182&c=7&rs=1&pid=1.7
IMAGE SIZE:	·461 KBs
IMAGE WIDTH:	1600
IMAGE HEIGHT:	1200
DOCUMENT ID:	HN.608045336598546974
MEDIA ID:	A8031623A3F9B03927580EEBF4D400E8A81ED870
SOURCE DOMAIN:	www.fanpop.com
SOURCE URL:	http://www.fanpop.com/clubs/naruto-and-naruto-shippuden/images/18931194/title/narutoshippuden-wallpaper
THUMBNAIL WIDTH:	243
THUMBNAIL HEIGHT:	243