Fiction: Targetable placements are difficult to set up and don’t do anything for my siteFact: It only takes seconds to convert your custom channels into targetable placements. This simple change can help increase your visibility to advertisers, and boost your revenue.
Advertisers already take advantage of contextual targeting to have their ads appear next to your content. They also have the option to selectively target sites they know are relevant to their ads -- when you’ve created targetable placements, advertisers can dig even deeper and find the most relevant sections of your site to place their ads.
If you’re not familiar with channels, check out our Help Center for steps on how to change your custom channels into targetable placements.
When writing the description of your channel, keep in mind things an advertiser might like to know. For example:
- What kind of content does this channel reflect?
- Is the channel on a specific section of your site (e.g. a forum section, blog section, etc.)?
- Are your ads above-the-fold (ATF)? In other words, can a user see them without needing to scroll down the page?
- Who is your target audience (gender, interests, income level, etc)?
To see the impact that placement targeting has on your site, check out this YouTube video on generating reports that break out your contextual and placement targeted revenue.
You can further increase your visibility to advertisers by taking full advantage of DoubleClick AdPlanner, a media planning tool that allowed advertisers to find their audiences across the web. Take a look at our earlier blog post to find out more.
With these small changes, you make it easier for advertisers to find your site, increase your placement targeting potential, and open the door to generating more revenue.
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