Your optimization checklist, Part 2

Last week we covered some oldie-but-goodie optimization tips. Today, we’ll focus on some advanced tips to help you bring your AdSense strategy to the next level. We encourage you to review the full list and check off items as you complete them.

1. Ensure your site has a positive user experience: User experience (UX) can make or break your site’s success. With many other sites offering similar services, it’s important to differentiate your site in the eyes of your users by providing a better experience. Because a user’s attention is limited, you'll only have a few seconds to provide a good experience and quickly guide the user to what they’re looking for. Read these three blog posts to learn our top five UX tips.
2. Make your first ad unit count: AdSense loads the highest paying ad on a page first, so to improve your revenue make sure that your best performing ad unit is the first in your HTML code. Make the changes by following these steps.
3. Fix crawler errors: Ensure that our AdSense crawler can accurately crawl your site so that your ads are as relevant and useful as possible. Visit the Account settings section of your account to see if you have crawler errors and read this blog post for details on the steps to take.
4. Go mobile: It’s clear that mobile is growing rapidly. Ensure you have a mobile strategy for your site, and use our tips and tools to help you along the way.
5. Create a Google+ page to connect with your users: Google+ offers a number of tools to help you reach audiences in new ways. On your +page, you can share your articles, photos, YouTube videos, and even host live broadcasts. Your +page will also include a +1 button that users can click to recommend you. Think about your Google+ page as a way to complement your site, allowing you to grow and measure user engagement before directing users back to your pages for more of your great content. Get started today by reading our Social Fridays blog post series. 
6. Use DoubleClick For Publishers (DFP) Small Business: As your online advertising business continues to grow, you may have started working with other ad networks or doing deals directly with advertisers. DFP Small Business is a free, Google-hosted solution to help streamline how ads are served on your site when you’re working with AdSense alongside other ad partners. With DFP Small Business, you have a vast array of features that give you more control over when, where, and how your ads serve.

That concludes our two-part optimization checklist series. Please visit our AdSense +page to let us know your experience with these optimization tips.

Posted by Jamie Firkus - Inside AdSense Team